3 Things You Absolutely, Without a Doubt, Need to Know About Data Privacy Before You Submit Your Marketing Plan
3:35 PM - 3:55 PM
In today’s business landscape, privacy is part of the national conversation. For companies who do business with California residents, California Consumer Privacy Act (CCPA), is the new privacy law that is effective January 1, 2020.  Customers expect companies to be honest and transparent with them. Just because you can use data, doesn't mean you should.  Do you have your customer’s best interest at heart?  Privacy is about ensuring you’re doing everything you can from email marketing to the cookies on your site. Learn what you need to have a solid privacy program in place and how to communicate with your customers. The companies who are already taking this seriously recognize how important privacy is to their reputation will have a competitive edge. In this session, you’ll learn why privacy is essential to every marketing decision you make and how to integrate privacy basics into the foundation of all you offer. 
Key Takeaways:

·What you need to now to comply with CCPA

·Understand what an appropriate level of transparency is for your business

·Learn practical steps for what you need to have a solid privacy program in place

Full Name
Jodi Daniels
Job Title
Red Clover Advisors
Speaker Bio
Jodi Daniels is a Certified Informational Privacy Professional (CIPP/US) with more than 20 years of
experience helping a range of businesses from solopreneurs to multi-national companies in privacy,
marketing, strategy, and finance roles. During her corporate career, she proved a valuable asset to
companies like Deloitte, The Home Depot, Cox Enterprises, Bank of America where she most
recently served as the privacy partner for Digital Banking and Digital Marketing. Ms. Daniels started
her privacy career by creating the comprehensive privacy program at Cox Automotive. She launched
an online advertising network for Autotrader and Kelley Blue Book.

Since launching in 2017, Red Clover Advisors has helped hundreds of companies create privacy
programs, achieve GDPR, CCPA, and US privacy law compliance, and establish a secure online
data strategy their customers can count on. Jodi makes privacy easy to understand by breaking it
down into measurable steps using plain language her clients can relate to. She passionately
supports the idea that privacy is more than just compliance and concern over fines. It's a human
right we all deserve. She has made it her mission to help businesses build trust and
transparency with this core value at its foundation.

Jodi has been featured in CIO and ITSP Magazine and a key speaker at EIQ – The Intelligence
Email Gathering Conference, Digital Transformation Connect, Connect to Convert, Digital Analytics
Association, The Digital Analytics Power Hour Podcast, Atlanta Compliance & Ethics Roundtable
(GDPR & Data Ethics), IAPP (Information Association Privacy Professionals) Atlanta, ISACA,
Women in Wireless Technology Forum, Wireless Technology Forum, SecureWorld, AIMA (Atlanta
Interactive Marketing Association), Atlanta Technology Development Center at Georgia Tech, Emory
University, State Bar of Georgia, The Dana Barrett Show and more. 

Jodi holds a Masters of Business Administration and a Bachelor of Business Administration with a
concentration in Accounting from Emory University’s Goizueta Business School. She lives in Atlanta,
GA with her husband, two girls, and a big fluffy dog named Basil.