Stop Channel Conflict and Brand Erosion on Amazon
11:30 AM - 12:10 PM
In the age of eCommerce, many brands are struggling to control the sale of their products on Amazon and other online marketplaces. The lack of control is causing channel conflict with brick-and-mortar retailers, price erosion, negative reviews and lost sales.
In this session, attendees will hear from Whitney Gibson, a partner at Vorys, whose team is focused on helping find ways to fix the problems brands are experiencing.
Attendees will hear first-hand experiences and insight involving:
- Strategies used to address channel conflict
- Best practices for regaining control of sales on Amazon and other online marketplaces
- What works and does not work while regaining control of online sales