Utilizing Amazon in Your Larger Brand Strategy: Advanced Content Planning
2:35 PM - 3:05 PM
Often as marketers we think of each channel agnostically, however, in today's world, it’s more important now than ever to activate each channel with a cohesive Brand message. During this session Leo and Aj will talk through actionable tips Brand Owners can take advantage of to elevate their brand strategy by leveraging Amazon.
Manager, Creative Strategy
AJ Swamy heads Amazon content strategy at Tinuiti. AJ combines his in-depth understanding of performance marketing with his creative skill set to contribute impactful creative strategy in order to optimize Amazon product detail pages. When AJ is not working he enjoys playing drop-in ice hockey with friends and practicing his German-language skills.
Manager, Marketplace & Amazon Growth
Leo Carrillo is the Manager of Marketplace Channels at Tinuiti. Leo has spent his entire professional life in the world of online retail and marketplace growth. He’s laser-focused on evolving and improving the Amazon online experiences of clients so they thrive on bottom-of-the-funnel retail search channels. Leo has been a featured speaker at SDSU, Outdoor Retailer Conference, AdDiego, and has shared his Amazon expertise on the CPC Strategy Blog. A proud graduate of San Diego State University, Leo gives back to his Alma Mater by volunteering with SDSU’s Aztec Mentor Program.