Leveraging Partnerships & Events to Succeed in the Everything Store
3:35 PM - 3:55 PM
How to leverage co-branding partnerships, celebrity/influencer endorsments, and Amazon programs to drive additional traffic to your products during key events.
Sr. Marketplace Channel Analyst
Jen Acosta leads advertising strategy development and execution for Amazon Vendors as a Marketplace Channel Analyst with Tinuiti. She has participated in a number of webinars showcasing thought leadership on the topics of performance analysis, account management and communication with clients. In addition, Jen spoke on a panel highlighting key insights on Amazon growth strategy at the 2018 AdDiego Conference and 2019 AdNYC Conference. When not working, you can find Jen at the beach, tending to her garden, or spending quality time with her husband and their doodle, Duke.
Jordan Gisch is a senior analyst on the marketplace team at Tinuiti consulting enterprise customers on how to build and execute a winning playbook on Amazon and beyond. He has participated in multiple conferences and webinars on topics ranging from Amazon search advertising basics to full-funnel marketing tactics to drive growth in the marketplace. When not working, you can find Jordan fishing, bird-watching, or cheering on the Chicago Cubs and Green Bay Packers.