Name
How To Improve Organic Rank on Amazon? Using Advanced Strategies
Time
1:25 PM - 1:55 PM
Description
With increased market saturation having a dynamic advertising strategy is more important than ever. In this session, we will cover how you can leverage product visibility and placement adjustments to help your product get discovered and increase sales velocity.
 
Full Name
Courtney Macfarlane
Job Title
Marketplace Channel Analyst
Speaker Bio
Since starting in Amazon advertising, Courtney has developed a passion for testing and challenging the status quo. Courtney currently leads the Amazon advanced strategies and tactics meetings at Tinuiti and is a seasoned marketplace analyst for Sellers and Vendors alike. She has done extensive research on the new bidding strategies and placement adjustments rolled out by Amazon earlier this year and loves brainstorming new ways to continually improve results for her clients.