Name
How to Acquire & Amplify Influencer Content to Drive Revenue On & Off Amazon
Time
2:00 PM - 2:30 PM
Description
How to build a ROAS-positive contributor to eCommerce revenue throguh Microinfluencer Acquisition & Amplification.
Full Name
Katen Johal
Job Title
SVP Business Development
Speaker Bio
With more than 10 years of experience advising clients that range from F200 CPG companies to fast growing digitally native brands, Katen Johal oversees program development and growth of multiple divisions for Tinuiti. In addition to driving "hockey-stick" like growth for the agency, Katen prides himself on maintaining an expert level understanding of key digital platforms.

With a relentless approach to the unit economics of digital strategy and the context afforded by working with over 500 clients, Katen has pioneered widely adopted best practices for media allocation within the retail.com landscape.